A trademark is a unique sign, design, or expression that identifies and distinguishes the products or services of a particular source. For startups, securing a trademark is crucial as it protects your brand identity and prevents others from using similar marks that could confuse customers.

Why is it Important for Startups/Businesses?

Brand Protection:

Ensures that your startup's brand identity remains exclusive and protected from infringement.

Market Differentiation:

Helps differentiate your products or services in a competitive market.

Value Addition:

Enhances the value of your business, making it more attractive to investors.

Key Concept